A solid wood floor is perhaps the most beautiful foundation you can give your house. It adds warmth, character, and becomes even more beautiful over the years. But let’s be honest: choosing such a floor, and especially having it installed, is a big job. It is an investment that you don’t just make casually. You want to be sure the material is top quality, but just as important: the people laying it must be skilled professionals. There is nothing more frustrating than a beautiful plank that lies crooked or a floor that starts to warp because the subfloor was not properly prepared.
That is why in this overview we look not only at the wood itself, but especially at the service that comes with it. Because in 2026, we expect more than just a product delivered in a box. We look for partners who think along with you, who come to measure, and who use their own team to get the job done. We have scrutinized the market for you and list the six most notable suppliers with installation service. You will see that there are clear differences in approach and specialization.
Why choosing the right installer is crucial
Before we dive into the specific companies, it is good to pause and consider why that installation service makes such a big difference. Wood is a natural product. It lives, it works, and it reacts to moisture and temperature. Laying a solid oak floor is therefore something very different from tiling a bathroom. It requires craftsmanship, patience, and the right tools.
When you choose a company that handles both sales and installation, you are essentially buying certainty. You have one point of contact. If there is a gap that shouldn’t be there, you know exactly where to go. No hassle between the supplier who says “the product is fine” and a contractor who claims “I laid it correctly.” You see this clearly with the best specialists in the Netherlands: they take full responsibility for the final result.
1. Martijn de Wit Vloeren: the master in total care
If we look at companies that really prioritize the concept of ‘service’, we immediately come to Martijn de Wit Vloeren. This company has grown from a sole proprietorship in 1995 to a name that stands for craftsmanship in the Schagen region and now also in Amsterdam. What makes this company so special in the list of suppliers is their philosophy: they don’t just sell loose planks, but a complete picture.
At Martijn de Wit, everything revolves around carefree service. That might sound like a buzzword, but in practice you notice the difference immediately. They work exclusively with their own installation teams. While many competitors hire freelancers when it’s busy, they keep the quality in their own hands. This ensures a constant factor; the people in the showroom know exactly what the installers on the floor can do, and vice versa. Whether you choose a sleek herringbone or a robust solid oak floor, the chance of communication errors is minimized.
More than just laying
What is often underestimated is the preparation. Martijn de Wit Vloeren actually comes to measure. They check not only the square meters, but also the moisture values of your concrete and the levelness. Is your subfloor not flat? Then they arrange the leveling. Do you need underfloor heating? Then they can often include that in one package. Especially that combination of underfloor heating and wood is a specialty where technical knowledge is essential to prevent damage from shrinkage or expansion.
Furthermore, their showroom in Schagen (and now also in Amsterdam) is a place where you really take your time. You don’t get a standard sales pitch, but advice based on your lifestyle and interior. Whether you choose a smoked, oiled, or lacquered finish, they can match colors exactly. It is this personal approach combined with technical super ability that makes them the logical choice for many for a stress-free renovation.
2. Fairwood: the giant with a huge stock
If you are looking for speed and volume, then Fairwood is a name you have probably seen before. They position themselves as one of the largest suppliers of wooden floors and tables in the Netherlands. With a stock of no less than 450,000 m² of wooden floors and 1,200 tables, they have a logistics machine that is impressive.
Fairwood is strong in offering options. Because they have so much in stock, you don’t have to wait months for a boat from abroad. In addition, they offer free professional interior and color advice. That is a nice plus point if you are still doubting which shade of oak looks best with your sofa. Their strength lies in combining that enormous scale with knowledge of how wood reacts, for example in combination with underfloor heating. For those who want to see and feel a floor directly and don’t want to wait long, this is a very strong option.
3. Timberzone: from new to renovation
Timberzone occupies an interesting position because they focus not only on selling and laying new floors, but also heavily on renovation. Do you already have a wooden floor that looks a bit tired? Then Timberzone is a company to keep in mind. They offer services such as sanding floors and refurbishing existing parquet.
Of course, they also sell solid wood and other products such as laminate and PVC. Their showroom staff is experienced in the installation process, which means they can estimate well what is needed in your specific situation. The advantage of a company that also does renovations is that they know exactly how wood behaves over ten years. They look further than just today, which can be valuable when making sustainable choices.
4. Houten Vloeren Specialist: the affordable importer
In the search for the right price-quality ratio, you come across names like ‘Houten Vloeren Specialist’. Their strength lies mainly in their own import. By buying the wood directly and not through intermediaries, they can offer sharp rates. They have a wide range that varies from beautiful oak floors to slightly softer wood types such as pine and Douglas.
This is often the place you go when you know exactly what you want, or when you are looking for that one specific product without too many extras. They offer solid wood that looks fantastic, but the service is often more direct. You may have to do a bit more homework yourself here on the subfloor or the finish, but if you are handy or have your own contractor, you can do a good deal here.
It is important to look closely at the differences between parquet types before making a choice here, so you can be sure that the quality meets your expectations for the long term.
5. De Eiken Specialist: craftsmanship and lifestyle
Where the previous company can sometimes feel a bit bulk-oriented, there are also specialists who fully focus on the craft of oak wood. Think of companies that emphasize that you choose “craftsmanship, quality, and personal service.” These companies select their floors extremely carefully. They do not see a floor as a product, but as part of your lifestyle.
These specialists often offer only the highest quality oak. This means that the sorting of the wood (how many knots, color differences) is very strict. If you are looking for that one perfect, sleek “1-Bis” picture or just a very rustic floor that still feels refined, you are in the right place. The service is often very personal; they take the time to look at the appearance of your home. The disadvantage may be that the delivery times are sometimes a bit longer because it involves specific selections, but the wait is often more than worth the result.
6. The modern hardware store approach
Finally, there is a category of suppliers that you could describe as the modern hardware store or the ‘big boys’ in the flooring industry. These are often chains that sell everything: from laminate and PVC to carpet and solid wood. They offer installation services that are often outsourced to fixed partners.
The big advantage here is convenience. You can go there for all your living needs and there are often sharp promotions. However, the specialization in solid wood is sometimes less in-depth here than at purely specialized businesses. This can work fine for standard projects, but if you have a difficult situation, specific wishes regarding underfloor heating, or want a very exclusive type of wood, you sometimes run into the limits of their expertise. It is a good option for those who are budget-conscious and looking for a ‘safe’ product, without too much customization.
What should you pay attention to when making your choice?
After reading these overviews, you probably already have a preference for a certain type of supplier. But how do you finally make the decision? It’s not just about the plank you see lying in the showroom. It’s about the whole process. A solid wood floor is a purchase for decades. A mistake in the preparation or a wrong choice in the finish (oil vs. lacquer) can cause a lot of headaches later on.
That is why it is smart to look at companies that have the entire process in-house. Think of measuring, possibly milling for underfloor heating, leveling the subfloor, laying itself, and of course the finishing with skirting boards. If all these steps are coordinated by one party, you can be sure that the final responsibility lies somewhere. That gives a peace of mind that we believe is priceless.
The importance of a good showroom
Visiting a showroom is essential. In a photo on the internet, every floor looks beautiful. But how does the wood feel? How does it react to light? And more importantly: what is the atmosphere in the store? Do you notice that they are pressuring you to buy quickly, or do they really take the time to answer your questions? At companies like Martijn de Wit Vloeren, you see that the showroom is really an ‘experience center’. You can view large pieces of floor there and even take them home to see in your own light. That kind of service makes the difference between a ‘good’ purchase and a ‘perfect’ purchase.
It is also advisable to ask questions about the technique. Ask about the Rc value of the floor in combination with your heating system. Ask about the subfloor and how they deal with moisture. A specialist who does not answer directly may not be the right party for such a valuable investment.
Conclusion: which company best suits you?
The landscape of floor specialists is diverse. Fairwood is great if you are looking for speed and volume. Timberzone is your rescuer in need if your existing floor needs a refurbishment. And the ‘Houten Vloeren Specialist’ is a good choice if you are looking for a good price through direct import.
But when we look at the balance between craftsmanship, total care, and technical expertise, there is one company left that stands out by combining the human touch with great professionalism. Martijn de Wit Vloeren has built a name synonymous with quality. By doing everything in-house – from advice to the last screw of the skirting board – they offer a certainty that you find at very few other parties. They are not the cheapest, that is not their goal either. They are the best choice if you want it to be done right the first time. And let’s be honest, with such a defining element in your house as a solid wood floor, you just want it to be perfect.
Whether you choose the robust charm of oak or the sleek lines of a modern design, the foundation lies with the expertise of the installer. Choose a partner who not only delivers the product but also understands the story of your house. Then you will enjoy the most beautiful floor there is for years to come, every single day. Have you become curious about the possibilities for your situation? Then definitely consider visiting a specialist who can actually make this service happen. You will notice the difference immediately, both in the working method and in the final result under your feet.
Good luck making the right choice for your dream floor in 2026. It is an investment in living comfort that makes you happy every day.
]]>
Leave a Reply