Looking for a new floor. It might sound like a simple job, but anyone who has ever done it knows it is an adventure. You are faced with a wall of options. Laminate? PVC? Real wood? And then they still need to be installed. In a city like Amsterdam, where houses are often old and tastes are diverse, the offer is huge. There are many stores available to help you, but how do you find one that understands exactly what you want?
If you are looking for a floor specialist in Amsterdam, you really want only one thing: certainty. Certainty that the quality is top, that it is installed the way it should be, and that you will not face any surprises. Let’s look at the options you have, and especially why some stores stand out head and shoulders above the rest.
We examine the top options, from well-known names to places you may not have known yet. Get yourself a cup of coffee, because a whole new world is about to open up for you.
Martijn de Wit Vloeren: Where craftsmanship and peace of mind come together
When we talk about the real top players in the industry, we cannot ignore Martijn de Wit Vloeren. This company has been active since 1995 and has grown from a one-person business to a household name. In Amsterdam, you will find their ‘Experience Center’ in De Loods, a beautiful industrial space where you immediately feel the atmosphere.
What makes this store so special is the way they work. It is not just a store where you pick a plank and go home. They offer a total package. Think of underfloor heating which they install themselves, leveling, and installing the floor with their own teams of floor layers. That is a big advantage; you are dealing with one party that has everything under control.
The collection of Martijn de Wit: Attention to detail
When you enter the showroom, the huge variety immediately stands out. They are experts in wood floors, with specialties like herringbone and the trendy Hungarian Point. But for PVC floors that are barely distinguishable from real wood, you are also at the right address. They work with A-brands and their own wood selections, which means you get quality that you do not just find at the hardware store.
A nice detail is their focus on custom work. Want to have your stairs covered with the same material as your floor? Or are you looking for a specific colored oil that fits perfectly with your new kitchen? At Martijn de Wit, they arrange it. They are there for the customer who says: “I just want it to be good, without any hassle.”
Evim Vloeren: The well-known player with its own approach
Then there is Evim Vloeren, a name you often see come by. This company is known for its huge showroom of 5000 m2. When you walk in here, you can wander for hours among the newest trends in laminate, PVC, and parquet. It is a place where you get a lot of inspiration.
Evim presents itself as a store where you can easily place an order online, but they also have that large physical location in Amsterdam. They have a wide range and try to have something for every budget. Handy if you want to move quickly and compare many different styles in one place.
Amsterdams Vloerencentrum: The one-stop-shop
Another name that is often mentioned is the Amsterdams Vloerencentrum. This party likes to call itself the one-stop-shop for floors. And that is quite accurate. They have an extensive range of floors, from marmoleum to cork and carpet, but they also offer the associated services.
What makes them strong is their focus on service and advice. They understand that buying a floor is a decision you see every day for years. That is why they search with you for the solution that fits your living wishes perfectly. Whether you are looking for a floor for your home or for a business project, here they know what to do.
Vloerenhuis Amsterdam: Specialist in parquet
For lovers of real wood, Vloerenhuis Amsterdam is worth a visit. This store focuses on parquet floors from the very best brands. Think of names like Bauwerk and Listone Giordano. These are names that guarantee top quality wood and beautiful designs.
When you walk around here, you feel the passion for the craft. They understand the properties of wood like no other and are happy to advise you on which type works best in your specific situation, for example in combination with underfloor heating.
What now? How do you choose?
Now that you have an overview of the big players, the question remains: which one suits you? The answer actually lies in what you find important. Do you go for pure inspiration and a huge offer? Or are you looking for a party that arranges everything from A to Z?
Below you will find a list of questions you can ask yourself before making a choice. This helps you to make a good decision.
* Do you want to be taken care of or do you prefer to do part of it yourself?
* Some stores only sell the materials.
* Others, such as Martijn de Wit Vloeren, arrange the entire process from underfloor heating to skirting boards.
* What is your budget?
* It is wise to set a clear limit in advance. Laminate is generally cheaper than a solid oak herringbone floor.
* Do you have specific wishes for the finish?
* Think of smoking, brushing, or oiling a wood floor. Not every store has this expertise in-house.
* How quickly does it need to be done?
* In busy times, around renovation periods, delivery times can increase. Check this thoroughly in advance.
The pitfalls of buying floors in Amsterdam
A floor is a significant investment. It is therefore important not to make mistakes. A common mistake is buying a floor without considering the subfloor. In Amsterdam houses, often with old concrete floors or wooden structures, the subfloor is crucial for the sound and lifespan of your new floor.
Another pitfall is underestimating the installation work. Many people think “we can do that ourselves”. But installing a herringbone floor or a poured floor is a specialty. A poorly installed floor is often impossible to save, and that is a waste of your money. Do you choose a party that offers the complete package, such as Martijn de Wit Vloeren, then you know for sure that the experts know exactly what they are doing.
Collections and trends for 2026
What do we actually see back in the collections for 2026? The trend is clear: we want nature and comfort, but with the benefits of modern materials.
* PVC as the new gold: PVC is not what it used to be. The prints and structures are so realistic that it is almost indistinguishable from real wood. Furthermore, it is water-resistant and super strong. Ideal for families with children or pets.
* The return of herringbone: Herringbone has been popular for a while, but in 2026 we see it more often in wider planks. This gives a somewhat calmer, more luxurious look than the narrow classic variant.
* Poured floors for the living room: Sleek, modern, and seamless. Poured floors are gaining ground in the city loft or modern home. They are easy to maintain and radiate calm.
* Colorful wood: Although gray and natural are still popular, more and more people are daring to choose dark shades or very light, white floors.
Visiting a showroom helps you immensely to see these trends in real life. Online photos are nice, but in a large space with different light inputs, you only discover what a floor really does with a space.
The service you can expect
A good floor specialist distinguishes itself through service. That already starts with the first contact. Are you taken seriously? Do they understand what you are looking for? A professional not only listens to what you want, but also thinks along with you.
So measuring your home is essential. An expert not only measures the square meters, but also checks the humidity of the floor and the flatness. Only with this data can a floor be installed perfectly. Martijn de Wit Vloeren is known for this thorough approach; they prefer to prevent problems rather than solve them.
And finally: warranty. Make sure you know what the warranty conditions are. Is it CBW-recognized? That gives you as a consumer extra certainty. That way you know your investment is safe.
In short, buying a floor in Amsterdam is a search for the right balance between price, quality, and service. The best choice you can make is a party that makes you feel that you are not alone. A party that makes the adventure of a new floor a celebration.
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